According to “Real Nappies for London”, Terry Nappies are better for
Babies, save people money, are sustainable, reduce waste, look good and
encourage earlier potty training. My plan is to offer a service where Nappies
are delivered and collected daily from a defined area. Let’s take
Clackmannanshire as an example. I would imagine that there are probably c. 1250
Nappy wearers in Clackmannanshire. Our aim would be to get just 1% using our
service (13 kids). We will bring fresh Terry Nappies to the door every day. On
delivery we will take away any dirties that the address has from previous days
– always making sure that the customer has a balance of 3. The customer pays us
a sum every week by direct debit. Sign-up would be 3 months at a time with
automatic roll-on and a 2 month cancellation notice period. Plastic nappies are
roughly 30p a pop so 3 per day would cost a Mum £6 per week. We’d therefore
charge £5 a week to give the mum a saving. With 13 customers that gives us an
income of £3380 per annum. Terry Nappies can be bought for £3 a piece on Ebay.
With 13 customers we’d need a stock of c. 60 meaning an outlay of £180.
There are a few reasons why we
can make this profitable:
·
We will be route planning and combining drop
offs with other business journeys on the list.
·
If we are delivering by van it will be fuelled
by LPG. Even better, if your round is tight enough, you could deliver by bike.
·
We will be guerrilla marketing and will
therefore have a £0 publicity spend.
·
We might be washing the nappies via Hotpoint
Willie machines (powered by Solar) or we might even build our own pedal powered
machine (see next post).
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