Always remember the moral of the “Acres of Diamonds” speech:
If you need to make money then start by looking
in your own back garden – or perhaps your own Kitchen cabinet.
Did you know that
if you type “Scottish Hampers” into Google you’ll get 18,500 hits? This is a
very competitive market. My idea on this would be to go for the absolute
quality end of the market. By setting up Google alerts you can quickly find out
the best Whisky, the best Oatcakes, the best Black Pudding, the best Haggis, and
the best Biscuits etc. How I would actually work this would be to take the
Award Winning food for the year and then promote my Hamper as “The Best of
Scottish Food 201X”. The best way of working this business (if lines of supply
were readily available) would be to wait for the orders to come in before
laying out any cash. This is therefore a zero risk game. A real top notch
hamper could go for up to £100. I would therefore be looking at maximising the
cost of sale (including delivery) at somewhere under £80 therefore giving me £20+ profit per sale. The web is the
best bet for sales of these once again. If you wanted to push the boat out I’d
put an ad in The Scots Magazine or Scottish Memories Magazine.
Here’s an
idea, why not do the Official Unofficial Irn Bru (you might have to call it Iron
Brew) Hamper? You could put in Cans of the Golden Nectar along with any limited
editions there has been that year (for example the recent Fiery edition). You could
put the TV adverts from that year onto disc and include them. Some Iron Brew chew
bars if you can find them. Also, check out Iron Brew Square Sausage (http://news.stv.tv/scotland/211673-irn-bru-sausage-the-perfect-hangover-cure/).
You could pretty much include anything which is orange and blue. I recently saw
Irn Bru Cupcakes being advertised. They were basically just normal cupcakes with
Orange piping and blue cases.
If you use
your imagination you could definitely think up some exciting and original Scottish
hampers for sale at Christmas this year.
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