Thursday 6 June 2013

Scratch Your Own Itch

   A great rule of thumb in business is "Scratch  Your Own Itch". If you find the need for a new product or service then so might someone else. Countless products have been born in such a fashion - necessity is the mother of invention.

   In light of that, how about this?

   Last week I was looking for a holiday cottage in Scotland with a hot tub and a sauna. No hits I'm afraid, the computer said no.

   If you own a cottage you need to get kitted out. I'm sure there is massive business to be had out there if someone was to offer such a service. Air BnB is huge - and will only get bigger.

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