Tuesday 3 August 2010

Fresh Idea - Creating a Maths Workbook to sell specifically to Chinese/ Indian Parents


This is how I’d do it:

Knock together 10 maths workbooks

Rather than do them by age group as the normal ones are, I’d
do them by sum types ie. Trigonometry, Percentages, quadratic equations,
fractions

Very, very low tech. Just hundreds and hundreds of sums after
sums.

Sell via Ebay etc. Just send electronic copies so costs are next
to nothing. Sell at £1 a pop – proper Letts books are c£3.99 in John
Menzies.

Aim at Indians, Chinese etc. (list book on American, Australian,
Irish Ebay as well as UK).

Very low cost business model. I’d only do it via my own
website if I could get one for £50 or less.

Sample Small Ad:

Do you want your child to be a genius? Follow the methods used
by the top Indian kids in the UK. We have formulated an easy to follow system
which will help your special child reach the top of the class. Buy 1000
Trigonometry Tests for only £1 today

If you were savvy you could advertise your tutoring service via
these books. Also mention in your local tutoring ads that you have sold 1000
Maths Books or some other such nonsense. Let the local press know that you’ve
sold 1000 of these so you become the goto person for an educational quote etc.
Bob’s your uncle your now a Maths education expert.

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